Sales Team

Vince Arena, Chief Marketing Officer
Vince brings over twenty-five years of preneed and funeral industry experience to the TSLIC Family1® team. He has built a foundation of success by emphasizing our commitment to the funeral directors, sales agents and customers we service. As Chief Marketing Officer, he consults regularly with funeral home owners, location managers and marketing groups to help create solutions for securing constancy, industry awareness, product development and sales initiatives. Vince leads our sales and marketing teams by setting standards that allow us to achieve our goals while continually focusing our organization on innovation and exemplary customer service. Raised in Beaumont, Texas, Vince now lives with his family, in Austin, Texas. He is a graduate of Texas Tech University and a member of various professional and philanthropic organizations.

Ruben Ontiveros, Vice President, Director of Sales
A member of the TSLIC team since 2003, Ruben has built a reputation based on his commitment to our funeral directors, our sales agents and our customers. As Vice-President, Director of Sales, he works closely with the Sales Team to provide our Directors of Sales and agents with the support and training they need to achieve their goals. With a focus on innovation and exemplary customer service, Ruben continually strives to enhance and improve the products and services our funeral home clients provide to the communities they serve. Ruben has developed an extensive network and thorough understanding of what it means to work in the Texas funeral industry. A Certified Planning Consultant, a former board member of the Texas Funeral Directors Association (TFDA), a recipient of TFDA Supplier of the Year, as well as Past President of the Texas Funeral Suppliers Association.

Armando Dominguez, Regional Sales Director, Houston / Southeast Texas
Armando brings over 40 years of customer service and sales experience to TSLIC. With strong ties to the Houston metropolitan area and surrounding community, he is experienced in marketing to a bilingual clientele and crafting community outreach programs and services. As a CPC (Certified Preplanning Consultant) from the NFDA (National Funeral Director Association) Armando continuously strives to support and mentor the agents working in his area. Working closely with funeral home clients, Armando continually strives to develop innovative approaches that will help grow and improve their business and product offerings. Armando attended the Universidad Popular Autonoma del Estado de Puebla (UPAEP) and Grand Canyon University. In addition, he earned his certification as a marketing director at the prestigious Marketing Director Academy of Rexair in Troy, MI.

Blanca Vallejo, Regional Sales Director, South Texas
Blanca Vallejo is a proud Austin born and raised native. She began her career at TSLIC over a decade ago, joining the company as the New Business Manager. Later serving as Director of Training, before moving into the Regional Sales Director role. Blanca brings extensive industry experience and a keen understanding of the needs of our customers and funeral home partners. Her bilingual abilities and willingness to engage new agents and employees on a personal level ensure that they are well prepared and can confidently represent the best interests of our clients and partners. When you make TSLIC your preferred preneed partner, you can count on Blanca to be at the forefront of providing the training and support your funeral home or agency require. Blanca is an active member of the Hispanic Women’s Network of Texas and American Association of Notaries. She is also a volunteer at her local church, in addition to serving as an R.E. Adult Formation Teacher and lector.

Aurelio Calero, Sales Director, North Texas
Aurelio Calero has 30+ years of experience in the insurance industry. Most recently he was leading sales by creating and maintaining strategic alliances with independent funeral homes in the San Antonio and Austin markets and surrounding areas. He is a senior operations and sales leader with demonstrated accomplishments in recruitment, training, and development of an independent sales force to support the Preneed sales efforts of funeral homes. Previous experience includes positions as Market Sales Manager achieving Rookie of the Year and other awards, which garnered him a promotion to the Regional Sales Manager role for the San Antonio/Austin markets.  Aurelio has been married to Lynn for 36 years, they have two grown children together, Megan and Corey.  He also has a Master’s Degree in Management from Pacific Western University

Ronald Loe

Ronald Loe, Sales Director, East Texas
Ronald has worked for over 30 years in the Preneed Industry, serving as agent, Certified Preneed Consultant, manager, regional manager, Compliance Officer, and Vice President, Chief Marketing Officer.  He earned a Bachelor of Business Administration and Marketing degree from the University of North Texas.  He has been married to Paula for 46 years.  They have 2 daughters, one son, and 6 grandchildren.  He loves to teach the Bible and tell others about his Lord. Living in Longview, where he grew up, Ronald and Paula are enjoying this chapter of their lives working with the TSLIC Family!

Home Office

Austin C

Austin Callaway, Sales Operations Director
Austin Callaway has been with TSLIC for over ten years. With experience in commissions, customer service, marketing and new business, Austin has gained a solid understanding of how to best serve our agents and funeral home clients. As Sales Operations Director, his focus is on helping agent and funeral homes increase productivity. Austin is recognized for providing the best customer service possible while keeping a positive attitude that is contagious to those around him.

Araceli Longoria, Senior Director of Marketing and Training
Araceli Longoria leads the charge for the TSLIC marketing team to create and implement marketing strategies, tactics, campaigns, and brand messaging. As an extension of those efforts she also drives the creation, implementation, and improvement of all business-wide training efforts in support of overall strategies, objectives, and business needs. With over 20 years of experience, she has managed all aspects of Business Development & Operations including product development, strategic planning & execution, distribution & logistics, change management practices, and customer service operations. She holds a BS degree from The University of Texas at Austin and is fluent in Spanish.

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